Importance of Using Wooden Furniture and Wooden Products

Furniture is the only thing which increases the beauties of your home a lot. It pulls towards the guests to your home. So if you have a beautiful home then you should have good furniture in your home. If you are not sure what kind of furniture is suitable for your home then here is a perfect solution for you. These days, wooden furniture and wooden products are most popular than any other. Those days are passed when people used iron furniture or iron products. These are strong than wooden products but odd in looks. However there are lots of advantages of wooden furniture.

It is not true that wooden furniture and wooden products are not durable at all. If the products are made up of good quality of woods then there is no doubt about its durability. These have lighter weight than iron products. So it becomes easier to shift those from one area to another area. Therefore, if you are residing in a rental apartment then you need to use. Not only that, you can separate the parts of wooden furniture but in case of iron or steel you can not do that as those are fixed. This feature makes the wooden furniture more outstanding one.

Wooden household products are safer than iron products as wood does not conduct electricity. So it is safe for everyone in your home, especially for the children. As these are not heavy so it will not damage your sophisticated floor even after a great crash or collision. Like this you can maintain your home-floor by using the wooden furniture. You can renovate the furniture whenever you need or wish as these are not fixed like the material substances. This easy renovation feature adds another finest quality to these wooden products.

The wooden furniture and wooden products are cheaper than the iron or steel products. If you are planning for decorating your home but you do not have so much money then you can choose these wooden products. Even if you have sufficient money but you want to make your home more beautiful then you must go for the wooden furniture. At present, these are used not only in residential houses but even in commercial areas as well. You can see the wooden furniture instead of iron or steel furniture in hotels or restaurants, offices as this increase the beauty a lot.

Overall it can be said that wooden products or furniture will be the best choice. These days, the use of iron or steel products is even called old fashion. So why should not you use the wooden products or furniture while you are getting so much advantages.

The Importance of Regular Home Improvement

Home improvement, by definition, is making changes to one’s home by making improvements on the house’s looks. Home improvement is usually done by professional contractors, handymen, and even the house owner himself. Home improvement is important because real estate’s value appreciates more if a property is well-maintained. Home improvement is seen by many as unnecessary cost. However, losing value of a real estate is usually caused by neglect in a property’s maintenance. Therefore, in the long run, regular maintenance is crucial for the property’s value to appreciate.

Regular home improvement jobs and renovations will surely make your current living conditions more favorable. People do not easily notice that some areas of the house need improvement. In the long run, regular maintenance will reduce the serious structural damages to your property. It is also important to note that there are different maintenance schedules for different areas of your house. For instance, plumbing should be checked monthly. Ovens, heating systems, smoke detectors, and the like should also be checked monthly to prevent unfortunate disasters. The garden area should be maintained regularly and should undergo rigorous maintenance every four months. This is to prevent insects and termites infestation which can cause significant damage in infrastructure. The landscape of a house should also be in good appearance to help preserve your property’s value. Refrigerators should be checked every three to four months. Check for faulty or loose wiring and avoid energy overload. The roof, on the other hand, should be checked at least every six months. Check for shingles and leaks and take care of them right away. Watch out for blocked gutters as this can lead rainwater to go inside your house. If your house is made mainly of wood, have a regular termite exterminator team visit your house.

Aside from these standard areas in the house that need improvement, remodeling or renovating is also a good idea. It can also add value to real estate. Remodeling can be as simple as changing the paint color in your living room or laying a different color of carpet in your bedroom. Something this simple can make significant changes in your house’s ambience. Renovating can be as major as tearing down the common wall of two rooms to make them one big room. Tearing down walls creates a bigger space which can be used for many purposes. Additional extensions can also be done. Additional space that can be used as garage space is useful. Home improvement tasks that require massive construction should be done by professional contractors. Make a list on what you want changed inside your homes and consult with a team of contractors. This way, you will have an idea on the costs that will be incurred as well as the extent of the repairs and improvements you can do.

Home improvement is important because essentially, it is considered taking care of your home. Aside from the additional value it gives your property, preventive maintenance and remodeling is always good to decrease future damages in your property.

Is a House a Good Investment For You?

Are you among the crowd who is still thinking of where to invest the money they earned from years of working hard? There may have been unsolicited advises convincing you to put your share on various networking companies. Some may have even told you to put up a startup company. But is this the most practical thing you could probably do to your money? Perhaps, yes, if its your choice.

However, investing has its ups and downs depending on the industry you’re going to delve into. Yet, do you know that buying a house or owning one is one of the most intelligent investments you would probably make. Why?

Homes can be turned into rental properties. With necessary adjustments and with proper leasing or rental documents, you can turn your house into an additional income stream. What’s even good is rental fees tend to increase on regular intervals. There are persons who often move because of job changes. They constantly look for homes which they can rent, and yours can be their next rental homes.

Depending on a home’s location, it can also be a perfect vacation house. Typically, families, especially those with children, and those which embrace the concept of extended families – do love to have vacation houses. During specific periods of the year, the house can serve as a reunion spot for relatives to gather. So, thinking of having a vacation house? Should it be near a beach, the woods, or perhaps one that offers mountainview or cityview otherwise?

Home values typically increase. Thus, if you’re going to put your house for a resale – chances are you’re going to get good profits. So you better ask your local real estate agent which areas have markets in which home prices experience surges. Commonly, these areas include those where professionals flock because of employment opportunities.

Buying a house is also seen by financial houses as a better investment than credit cards. This is one reason why there are many lenders that charge low-interest rates on home mortgages.

Are these reasons still not enough to convince you how good of an investment is owning a house? Another bonus benefit of owning a house is the local community attachment you’re going to build. You’re start to have acquaintances who’ll later become your friends. Your neighbors will likely become close to you like family. There will be some sort of emotional attachment.

Services Marketing

Services marketing has incurred an explosive amount of scholarly research in the last 20 years, however since 1986 there has been no debate concerning the notion that services are distinct from products, and thus deserve a special approach, a set of concepts and a body of knowledge (Brown, Fisk, & Bitner, 1994). This essay will explain the distinguishing features of services marketing, giving examples where possible. It will begin by defining services marketing and giving some background knowledge on its divergence from product marketing. It will then examine the four characteristics of services, and then finish with an explanation of the extra P’s found in the services marketing mix.

In the last century there has been a large shift in marketing thought; evolving from a goods-dominated view, in which tangible output and discrete transactions were the focus, to a service-dominant view, in which intangibility, exchange processes, and relationships are central (Vargo & Lusch, 2004). Vargo and Lusch define services as the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself. Four idiosyncratic features of services will now be given, highlighting why services marketing is different from basic product marketing.

Arguably the most distinguishing feature about services is their intangibility. Services are defined in (Zeithaml, Bitner, & Gremler, 2006) as “deeds, processes, and performances”. None of these are physical objects in which a customer can take ownership of, even though during a service physical evidence will be apparent in the form of things like medicine the doctors prescribes to you, the photo taken of you riding the rollercoaster, or the food on your plate in a restaurant. This invisibility creates a number of issues for marketers. Firstly there is no stock, making it hard to manage supply and demand. Secondly services cannot be shown or displayed to customers, making it hard for marketers to advertise the quality of the service. And finally, because services don’t physically exist, there is difficulty in patenting them, making it easy for other firms to copy your service.

Another notable aspect about products is that on average they stay the same. If you buy a Ford Focus here in Australia, and then go and buy the same model in America, chances are they will both be exactly the same. Services are different in that they are heterogeneous, meaning they differ with each use. For example a wildlife tour will never be the same twice, not only because of the random and unpredictable nature of the animals, but the guide may be in a different mood, the weather will have changed, and there will be different customers each time. These factors make it harder to consistently give quality service, which is important to marketers because customers will have a particular set of expectations in mind, based primarily on what was promoted in the service and previous experiences in the particular industry.

Another distinguishable feature about services is the fact that it’s both produced and consumed at the same time, as opposed to products where customers do not see how the product is manufactured. A good metaphor for this is being at the theatre. Consumers can be compared to an audience, where they watch actors (employees) perform on stage (physical location like a business store) amongst props (physical objects like chairs, tables, pot plants etc). The actors are ‘live’ and performing (producing) at the same time as the audience are watching (consuming). This brings us to the concept of interactive marketing. In a service, operational staff carries out much of the marketing function (Klassen, Russel, & Chrisman, 1998), and marketers are left to the advertising and promotion.

The final distinction that differentiates services from products is their perishability. While some products perish very quickly (like water balloons), services simply cannot be stored, saved, resold or returned at all. Marketers main concern would be the procedure for when things do not go as planned. Customers cannot simply return the service and ask for another one; it is up to the service provider to offer the customer some kind of compensation. If passengers are forced to wait a long time for their flight, employees could provide free coffee and refreshments while they wait, in an attempt to make up for their failing service.

With product marketing the marketing mix includes the four P’s; product, price, place and promotion. Services use the same elements plus three more to help account for their unique nature.

Firstly there is people, which comprise of everyone that influences the buyer’s perceptions, including the buyer themselves. Customers have an active role in the production, and thus can influence the outcome of their own service or the service of others. For example a large family with screaming children interrupting a young couples romantic dinner at a restaurant.

Every person is important to the marketer, no matter how small their role may be. Consider an IT professional who installs computers in people’s homes. During that installation the buyer may form an opinion of the service provider as a whole based purely on that IT professionals performance. Sometimes a person is the sole service provider, for example a dentist or lawyer, making their performance and appearance critical to gaining a high perceived quality of service.

The sixth ‘P’ is physical evidence, which is the environment in which the service is delivered and where the firm and customer interact (Zeithaml, Bitner, & Gremler, 2006). It also includes any physical objects that assist in the delivery of the service. (Lehtinen & Lehtinen, 1991) define it as the environment and its instruments. With some services customers may find it hard to judge the quality of the service, especially with credence service’s like financial advisors or legal advice. It is crucial that marketing managers address consumer fears regarding risk that results before, during, and after consumption of credence services (Keh & Sun, 2008). Since the customer does not have the knowledge or experience to judge the actual service, they instead turn their attention to other things, including the physical evidence of service quality. This would usually come in the form of a professional looking workspace, however would change with each service provider. For example in a doctors surgery cleanliness would be expected.

Finally there is the service process, including the procedures, mechanisms and flow of activities by which the service is delivered (Zeithaml, Bitner, & Gremler, 2006). When purchasing a service, customers often have a set of expectations of the process of the service, and when these are not met, the perceived quality of service drops. For example in white water rafting a customer might be dissatisfied if, when they arrived, they were told they had to carry the raft to the top of the river first. The process is important because people participate in it, unlike products, where the process is behind doors.

Services represent at least 70% of the nation’s total GDP for at least 5 countries, including the United Kingdom and Australia, making it a hot topic for not only marketers, but anyone competing in the business world. Services are distinguished from products by four characteristics; intangibility, they are heterogeneous, there is simultaneous production and consumption, and their perishability. Services marketing differs from product marketing from the fact that three extra P’s are added to the original marketing mix; people, physical evidence and process.